Asks the right question, and stands behind the answer.
Scopes the study with you, writes the interview guide, reads the transcripts and signs off every finding. A person with a PhD, not an account manager.
An AI-guided research consultancy
One world-class expert.
One world-class AI.
That's the whole team.
A research firm puts a dozen people on your project and bills you for each of them. We put two on it: a senior researcher who owns the thinking, and an AI that does the fieldwork. It talks to your customers, by voice or text, in their language, and reads every answer. You get the depth of interviews at the scale of a survey, in days.
The usual team, and ours
The usual project team
- Account director
- Project manager
- Recruiter
- Survey programmer
- Moderator
- Translator
- Transcriber
- Coder
- Data analyst
- Chart maker
- Report writer
Ours
Does the fieldwork no team has time for.
Interviews hundreds of people at once, asks each a follow-up when an answer is vague, works in their language, and codes every response so nothing gets skimmed.
What we take on
Customer interviews at scale
Hundreds of one-on-one conversations instead of eight focus groups. Every person gets follow-up questions; every quote is searchable.
Concept and message tests
Show people the idea, the ad, the name or the menu, and hear why it lands or doesn't, not only whether.
Surveys and trackers
Well-designed questionnaires with open answers that are actually read, run once or every quarter.
Brand and experience research
What customers feel at each step: the visit, the purchase, the meal, the stay. The part they don't say in a rating.
How a study runs
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01
A call with your expert
We agree what decision the research has to inform, who we need to hear from and what you'll get. Fixed scope, fixed price, quoted before we start.
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02
The AI goes into the field
Your customers or a recruited panel talk to the AI interviewer whenever suits them. The expert watches the first conversations and tunes the guide.
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03
The expert reads it all and reports
Findings, the numbers behind them, the quotes that make them real, and what we'd do next. You keep every transcript and the raw data.
The people
Travis Tae Oh, PhD
Research lead
Assistant Professor of Marketing at Yeshiva University's Sy Syms School of Business, with a PhD in Marketing from Columbia University. He studies creativity, branding and what makes experiences fun; his research is published in the Journal of Consumer Research and he writes for Psychology Today. He also holds the WSET Diploma in wine.
Jake Bialer
Founder, data and AI
Founder and lead engineer of QuestionPunk, the AI research platform our studies run on. Over ten years building data systems: he led ML Ops at Two Dots, part of Take-Two Interactive, built data visualizations for the Huffington Post and taught big data engineering at NYC Data Science Academy.
The interviewer
AI, built on QuestionPunk
Holds a real conversation by voice or text, in the respondent's language, on any device. It asks neutral questions, never gets tired and never skips the follow-up. It works for the expert, not instead of one.
What do you need to know?
Write a few lines about the decision you're facing. We'll reply with how we'd study it, how long it would take and what it would cost.
jake@questionpunk.com